The use of online quizzes in marketing is excellent. People prefer taking tests that are fun to take, provide useful insights, and have intriguing outcomes. Because users are motivated to share their quiz answers, the most popular quizzes quickly gain traction and grow to have over a million takers.
We’ve compiled a list of 10 steps for making successful quizzes that can be taken online. For example, you can find a ready quiz template — StoryboardThat, to speed up the process.
1. Find Your Target Audience
For example, Monster and the Finnish Academy of Philosophy’s Kutsumuskone had over 220,000 users in the first three days after it came out, while Suosikki’s Careertest had over 600,000 users.
Find your quiz’s intended participants before you start making it. You can’t make the right moves until you know for whom you’re making them.
2. Find A Suitable Issue For Your Target Audience
Find the quiz’s subject after identifying the intended participants. Create a list of subjects that will pique the attention of your intended readers. Finding the last gem is simple when you have plenty to pick from.
You should utilize casual, conversational language in your quiz. B2C research of the most popular quizzes revealed that they tended to make more use of first-person pronouns. Visually appealing and simple to respond to, questions like “Which is your decade?” with photographs of clothing styles from different decades are great for getting to know someone. We discovered that the best number of questions to ask was between six and ten.
3. Generate Unexpected And Entertaining Outcomes
The quiz’s viral potential may rest largely on the information revealed by its findings. The content plays a big role in whether or not the user will want to share the result on social media. The outcomes must be sharp while also being unexpected and enjoyable.
4. Formulate An Adequate Number Of Queries
The average number of questions in a popular online quiz is 8. There’s a lot riding on that first question, so you should probably think of something unusual and funny to ask. Multiple-choice questions are not recommended because the user might give up if none of the answers fit what he or she is looking for.
5. Place Emphasis On The Outward Appearance
The online test places a premium on aesthetics. People are more likely to use a website or app if it seems like a game. It’s important to develop aesthetically appealing quizzes.
6. Enable Social Media Sharing
Social media is rapidly spreading online quizzes. The user must be able to share the quiz results at least on Facebook, Twitter, and WhatsApp. Up to 40% of people who take a popular online quiz will share their results with friends and family. Use this chance to your advantage!
Keep in mind that the material itself is what really matters. In the same vein that we see in online diaries, journals, and blogs, in the blogosphere, some sites attract a massive audience while others attract almost nothing. The content, therefore, plays a crucial part in these online tests.
7. Host A Competition Or Other Interesting Event
Incentives like contests may be quite useful in getting people to take an online quiz. Awards need not be expensive. Having practical applications is sufficient. In this context, creativity is also crucial.
8. Make The Exam Obvious
Place the quiz in a prominent area of your website so that users can see it as soon as they load the page. Naturally, the number of website visits influences the number of quiz users. For a well-made quiz to go viral, it helps if a lot of people visit the website, but it’s not necessary.
9. Promote The Exam
It’s in your best interest to promote the quiz via various promotional avenues. Do not only share the quiz once on social media; share it often. If the quiz is shared often, traffic and shares on social media will go up right away.
Message-passing via staff members Employees sharing their findings is a great way to get the word out about the quiz. Promoting the quiz in your newsletter is also a good idea. A newsletter’s quiz link usually receives the most clicks.
10. Provide A Satisfying Experience For The Users
Mankind, as a species, lacks patience. It is critical that the online questionnaire works properly. Using this product should never leave the consumer wondering what to do next. Once you grab their attention, you should direct visitors to a website you want them to visit after filling out a questionnaire. Except for that, traffic may disappear.