Welcome to the Readership Institute's (RI) Reader Orientation Self Test. The objective of the survey is to explore how focused a newspaper organization is on its readers.

This self-assessment test enables you to compare your newspaper's focus on readers with the industry-wide results collected by the Readership Institute's Impact Study. Management-level employees from your paper will complete the self-assessment test. Your paper's aggregate score will be automatically calculated and displayed in comparison with the industry norm established in the baseline study.


How to Take the Self Assessment Test

1. Assign an individual at your newspaper to serve as project coordinator. The coordinator should be a management level employee from news/editorial, general administration, marketing, circulation, or advertising.

2. The coordinator will enter a user name and password of his/her own choosing on the login page and will take the survey.

3. The coordinator will then invite other management level employees from your paper to take the survey. The number of managers taking the survey depends on the circulation size of your newspaper.
   
   
   • Under 50,000 circulation: 6 managers
   • 50,000 to 99,999: 8 managers
   • 100,000 to 199,999: 10 managers
   • 200,000 and larger: 12 managers
   
   Although it is not critical exactly who is selected, it is important that half of the managers come from news/editorial and the other half come from the business side of the newspaper, including administration, marketing, circulation, advertising, production, etc.

4. The coordinator will provide each of the selected participants with the user name and password that he/she used to take the survey.

5. The participants will take the survey using the coordinator's user name and password. NOTE: Although all respondents use the same user name and password to access the test, none can see the answers submitted by any other individual.

6. Once the required number of surveys is completed, the self-assessment test is complete. You will not be able to take any more surveys using that user name and password.

Instructions on Logging In to the Test

To register a newspaper for the first time, start HERE.

If you have previously taken the survey and would like to view your results, click HERE.  

If you've been invited to contribute to a previously registered newspaper's self-assessment, start by submitting your newspaper's UserName and password:
UserName:
Password:

If you can't remember your password, click HERE.

Impact Study: Overview Page

Culture and Management Practices: Overview Page

Audience Orientation: Overview Page